Client:
Australian Tourism
Name: Restaurant Australian I & II
Location: China & Australia
Time: 2014 - 2018
Services: Branding Strategy, Online & Offline Event Planning & Execution, Marketing Communications, Media Buy & PR
RESTAURANT AUSTRALIA
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Tourism Australia’s research conducted across 15 of Australia’s key tourism markets showed that ‘great food, wine, and local cuisine is a major factor influencing holiday decision making (at 38 per cent), ranking third ahead of world class beauty and natural environments (37 per cent).
The research also showed that for people who have never visited Australia, only 26 per cent associate the destination with a good food and wine offering. However, for those who have visited, Australia is ranked second across the 15 major markets for its food and wine experiences (60 per cent) behind France and ahead of Italy (third). More importantly though, for visitors from China, Australia is ranked as the number one destination for food and wine.
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We provided all the services from strategy to execution solution for this project, including built the partnership with Mr willis & co in Shanghai.
Mr Andrew Hogg, Regional General Manager, North Asia, Tourism Australia and Mr Craig Willis from mr willis & co.
Mr Andrew Hogg, Regional General Manager of Tourism Australia, Mr Andy Jiang, Country Manager China of Tourism Australia,Mr Craig Willis from mr willis & co.
Craig Willis and 8 chefs from mr willis & co to present October Australia themed menu in Shanghai
Mr Andrew Hogg, Regional General Manager, North Asia, Tourism Australia and Mr Craig Willis from mr willis & co.